Book of Business (BoB) Change Management Builder

$299.00 every 12 months

Stop reacting to "Surprise" changes. Start mastering the rollout.

Most CS teams are caught off guard when a product change, price hike, or outage hits. Your inbox explodes, and suddenly your CSMs are in a defensive "Panic Scramble," trying to explain away a change rather than leading through it. By the time they’ve drafted a response, the relationship is already strained.

The Book of Business (BoB) Change Management Builder is a high-precision logic engine that turns disruptive updates into a structured, executive-ready plan of action. It ensures every CSM on your team prioritizes the right accounts and uses the precise messaging needed to keep trust and secure renewals.

Fill out the form, generate your strategy, and lead your customers through any change with confidence.

The Problem: The "Rollout Chaos"

  • The Inconsistent Message: One CSM is apologetic while another is defensive, leaving customers confused about actual value.

  • Reactive Firefighting: The team spends hours "winging it" on calls because they lack a prioritized list of who to call first.

  • The "Change Resistance" Trap: CSMs get stuck arguing over price or features because they can't distinguish between a "change resistor" and a true churn risk.

The Solution: Your Strategic Blueprint

This builder eliminates the friction of book-wide changes by shifting your team from "messengers" to "strategic partners".

  • Strategic Segmenting: Instantly identifies your "Priority 1" high-value accounts so you build confidence with your best partners first.

  • "Tease and Meet" Templates: Provides meeting-focused email options that signal importance while keeping details light enough to drive a call.

  • True Churn Indicators: Gives your team a checklist to spot actual churn signals—like decision-makers going dark—before it’s too late to intervene.

  • Soundbites for Tough Calls: Equips CSMs with the exact talk tracks needed to handle "This is confusing" or "Why are you changing our deal?".

  • Collaborative Guardrails: Defines exactly when to pull in Revenue or Technical partners to unblock a commercial exception.

How It Works

  1. Guided Form Entry: Input your company details, customer segments, and the specific nature of the change (pricing, product, or technical) into a streamlined form.

  2. Impact Analysis: Describe top customer concerns and relationship health to help the engine calculate risk and priority.

  3. Strategy Generation: The tool applies 15+ years of CS logic to build a customized prioritization roadmap and communication suite.

  4. Precise Execution: Use the generated "Actions to Take" list, emails, and soundbites to secure your book of business.

What’s Included in Your Annual Subscription

  • Priority Outreach Sequence: A step-by-step logic for tackling your book in the order that maximizes retention.

  • Custom "Copy & Paste" Suite: A library of initial "Tease and Meet" emails and follow-up templates.

  • The "Tough Conversation" Toolkit: Categorized soundbites for handling objections and threats to churn.

  • Revenue Partner Framework: Guidance on when to escalate to commercial or product resources to save a deal.

  • 2025 Market Logic: Updated strategies for rolling out AI-feature pricing and usage-based models.

  • Lifetime Updates: The builder’s logic evolves as new change management best practices emerge.

How Access Works

This is a standalone AI agent and does not connect to your internal systems or data.

After purchase, you’ll receive an email with a private login link to access the agent instantly. No setup required.

If you’re looking for an agent that connects to your tools, data, or workflows, email kate@makrventuresllc.com to discuss a custom build.

Stop reacting to "Surprise" changes. Start mastering the rollout.

Most CS teams are caught off guard when a product change, price hike, or outage hits. Your inbox explodes, and suddenly your CSMs are in a defensive "Panic Scramble," trying to explain away a change rather than leading through it. By the time they’ve drafted a response, the relationship is already strained.

The Book of Business (BoB) Change Management Builder is a high-precision logic engine that turns disruptive updates into a structured, executive-ready plan of action. It ensures every CSM on your team prioritizes the right accounts and uses the precise messaging needed to keep trust and secure renewals.

Fill out the form, generate your strategy, and lead your customers through any change with confidence.

The Problem: The "Rollout Chaos"

  • The Inconsistent Message: One CSM is apologetic while another is defensive, leaving customers confused about actual value.

  • Reactive Firefighting: The team spends hours "winging it" on calls because they lack a prioritized list of who to call first.

  • The "Change Resistance" Trap: CSMs get stuck arguing over price or features because they can't distinguish between a "change resistor" and a true churn risk.

The Solution: Your Strategic Blueprint

This builder eliminates the friction of book-wide changes by shifting your team from "messengers" to "strategic partners".

  • Strategic Segmenting: Instantly identifies your "Priority 1" high-value accounts so you build confidence with your best partners first.

  • "Tease and Meet" Templates: Provides meeting-focused email options that signal importance while keeping details light enough to drive a call.

  • True Churn Indicators: Gives your team a checklist to spot actual churn signals—like decision-makers going dark—before it’s too late to intervene.

  • Soundbites for Tough Calls: Equips CSMs with the exact talk tracks needed to handle "This is confusing" or "Why are you changing our deal?".

  • Collaborative Guardrails: Defines exactly when to pull in Revenue or Technical partners to unblock a commercial exception.

How It Works

  1. Guided Form Entry: Input your company details, customer segments, and the specific nature of the change (pricing, product, or technical) into a streamlined form.

  2. Impact Analysis: Describe top customer concerns and relationship health to help the engine calculate risk and priority.

  3. Strategy Generation: The tool applies 15+ years of CS logic to build a customized prioritization roadmap and communication suite.

  4. Precise Execution: Use the generated "Actions to Take" list, emails, and soundbites to secure your book of business.

What’s Included in Your Annual Subscription

  • Priority Outreach Sequence: A step-by-step logic for tackling your book in the order that maximizes retention.

  • Custom "Copy & Paste" Suite: A library of initial "Tease and Meet" emails and follow-up templates.

  • The "Tough Conversation" Toolkit: Categorized soundbites for handling objections and threats to churn.

  • Revenue Partner Framework: Guidance on when to escalate to commercial or product resources to save a deal.

  • 2025 Market Logic: Updated strategies for rolling out AI-feature pricing and usage-based models.

  • Lifetime Updates: The builder’s logic evolves as new change management best practices emerge.

How Access Works

This is a standalone AI agent and does not connect to your internal systems or data.

After purchase, you’ll receive an email with a private login link to access the agent instantly. No setup required.

If you’re looking for an agent that connects to your tools, data, or workflows, email kate@makrventuresllc.com to discuss a custom build.